Crisis Shield
How to turn a crisis into a positive outcome: buffering the backlash
Five years ago, a social media scheduling app called Buffer was hacked and began sending spam messages to audiences of social channels...
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Crisis Shield
Jan 16, 20193 min read
Crisis Case Study: Lessons from the Opal Tower Crisis
By Alex Liddington-Cox, Michelle Wang and James Fitzpatrick As residents of Sydney’s now infamous Opal Tower were hoping to return to...
Crisis Shield
Nov 19, 20182 min read
Crisis Case Study: British Airways bold data breach response
By Michelle Wang and James Fitzpatrick It’s one of the world’s largest airlines…with a very large customer database. On September 5,...
Crisis Shield
Nov 8, 20183 min read
Crisis Case Study: What Communicators can learn from the Strawberry Needle Crisis
By Georgia Comensoli, Michelle Wang and James Fitzpatrick A few weeks have now passed since the Australian strawberry industry was...
Crisis Shield
Oct 2, 20185 min read
Perth Mint Cyber Attack Case Study: How to leverage YouTube in a crisis
By Michelle Wang and James Fitzpatrick The Perth Mint is one of the last standing branches of the UK’s Royal Mint and has been the gold...
Crisis Shield
Sep 18, 20183 min read
Crisis Case Study: Fake honey, when you shouldn't go on the attack
By Georgia Comensoli, Michelle Wang and James Fitzpatrick Recently, some brands were found to have tampered with (or “adulterate”) their...
Crisis Shield
Aug 17, 20183 min read
Crisis Case Study: Facebook wounded by slow crisis response
By Georgia Comensoli and James Fitzpatrick It’s the privacy leak that may change our interaction with social media outlets forever. It...
Crisis Shield
Jul 18, 20182 min read
Crisis Case Study: The Lush Royal Flush in Crisis Management
By Georgia Comensoli and James Fitzpatrick It’s not often we see a company successfully manage and bounce back from a crisis as well as...
Crisis Shield
Jul 5, 20182 min read
Crisis Case Study (continued...): Optus fights back in bold response
By Georgia Comensoli and James Fitzpatrick Did Optus read Crisis Shield’s latest case study on their coverage? Because we've been...
Crisis Shield
May 21, 20183 min read
Crisis Case Study: AMP's response to the Banking Royal Commission
By Georgia Comensoli and James Fitzpatrick AMP’s response, in a media flooded with accusations After years of pressure from corporate...
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