Crisis Shield
Public Relations can't fix everything so find another way
Sometimes work in public relations doesn’t achieve the desired results for a company, despite a solid strategy and an appealing campaign....
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Crisis Shield
Mar 22, 20123 min read
Measuring the success of public relations strategically
Anyone who is serious about their work in public relations knows that measurement is a crucial part of strategic communications. Public...
Crisis Shield
Mar 20, 20122 min read
How will digital news pay walls affect your public relations plan?
To deliver resilient public relations, communications strategy needs to demonstrate flexibility and competent response to foreseeable...
Crisis Shield
Mar 1, 20122 min read
Public Relations staff challenged by Labor Government leadership crisis
The Prime Minister’s public relations staff have worked hard for their money over the last two weeks, with the arduous Labor leadership...
Crisis Shield
Feb 13, 20122 min read
A Public Relations crisis threatens meat industry
The truth comes out in the end, as Elvis Presley so astutely observed: “Truth is like the sun. You can shut it out for a time, but it...
Crisis Shield
Feb 5, 20122 min read
Caution in communications: the Tent Embassy strikes back
You probably noticed that Australia Day 2012 proffered more for the media than the standard scenes of revelry involving barbeques, beers,...
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