Crisis Shield
How brands can respond to trolls on social media
By Michelle Wang and James Fitzpatrick Social media provides a platform for businesses to engage with their customers in conversation. It...
top of page
Search
Crisis Shield
Jun 19, 20184 min read
Crisis Case Study: Optus World Cup Broadcast Fail
By Georgia Comensoli and James Fitzpatrick Soccer left on the bench in Australian World Cup broadcast failure It’s considered the biggest...
Crisis Shield
Sep 16, 20162 min read
How to Manage a Crisis Tip #001: How to use Facebook Live to Respond to a Crisis [Video]
What is Facebook Live Streaming? Facebook Live – like Twitter’s Periscope - gives users the ability to start video streams from their...
Crisis Shield
Jan 13, 20162 min read
Social media the new WOM
By James Fitzpatrick Social media can be your best friend or your worst enemy. In this day and age, almost everyone has at least one...
Crisis Shield
Jun 16, 20153 min read
The new app that's changing the face of communication
Social Media is now first on scene. Worried about how a quick a crisis can go viral on Facebook and Twitter? They'll seem archaic...
Crisis Shield
Apr 2, 20123 min read
Strategic advice on social media policy
Experienced public relations professionals know that the most successful crisis management technique is to avoid a crisis altogether. ...
Crisis Shield
Mar 26, 20123 min read
KONY2012: Propaganda, public relations and social media sensation
Earlier this month the online world was privy to a viral social media phenomenon in the form of Kony 2012(www.youtube.com/watch?v=Y4MnpzG...
Crisis Shield
Feb 27, 20122 min read
Social Media in crisis communications
In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in...
bottom of page