Crisis Shield
Picking your partner wisely
There are few things less senseless than when innocent people become casualties of conflict. That was the case on 17 July when Malaysian...
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Crisis Shield
Apr 17, 20123 min read
Public Relations can't fix everything so find another way
Sometimes work in public relations doesn’t achieve the desired results for a company, despite a solid strategy and an appealing campaign....
Crisis Shield
Apr 2, 20123 min read
Strategic advice on social media policy
Experienced public relations professionals know that the most successful crisis management technique is to avoid a crisis altogether. ...
Crisis Shield
Mar 26, 20123 min read
KONY2012: Propaganda, public relations and social media sensation
Earlier this month the online world was privy to a viral social media phenomenon in the form of Kony 2012(www.youtube.com/watch?v=Y4MnpzG...
Crisis Shield
Mar 20, 20122 min read
How will digital news pay walls affect your public relations plan?
To deliver resilient public relations, communications strategy needs to demonstrate flexibility and competent response to foreseeable...
Crisis Shield
Feb 6, 20123 min read
Making communications strategy effective for your organisation
Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the...
Crisis Shield
Jan 23, 20123 min read
The importance of a brand; whether it's an individual or organisation
The City of Melbourne is a great place, especially in summer. The Australian Open kicked off last week and has already hosted some...
Crisis Shield
Dec 6, 20113 min read
A Simple Plan Wye River Community Volunteers
From a humble beginning, an award winning fire safety strategy was developed and implemented. On Thursday 1 December 2011, Wye River...
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