INSIGHTS | Crisis Shield AUS

Reputation Management: The importance of being media ready

Crisis Shield

Mar 30, 20152 min read

Reputation Management: The importance of being media ready

With the aging population of Australia set to explode, media scrutiny of the aged care sector will only increase as aged care becomes...

The ice epidemic; Why football clubs should have taken the heat out of the problem quickly.

Crisis Shield

Mar 25, 20152 min read

The ice epidemic; Why football clubs should have taken the heat out of the problem quickly.

Revelations that the drug ice is now effecting junior football players at the local level have caused shockwaves throughout the...

Crisis Management: How to prepare your staff for the worst

Crisis Shield

Mar 11, 20153 min read

Crisis Management: How to prepare your staff for the worst

The staff member involved in last week’s terrifying armed-hold up at a Melbourne 7-Eleven convenience store admitted that the incident...

A Collaborative Crisis Management Plan: lessons from the G20 summit

Crisis Shield

Dec 16, 20143 min read

A Collaborative Crisis Management Plan: lessons from the G20 summit

With the G20 Summit recently taking place in Brisbane, all eyes have been on the Queensland Capital. Brisbane, a city that often takes a...

Crisis Shield

Sep 3, 20143 min read

Building your goodwill bank by giving

At Briggs Communications, one of the key recommendations we often make to clients is to build their goodwill bank. Your goodwill bank is...

Crisis Shield

Aug 3, 20143 min read

Picking your partner wisely

There are few things less senseless than when innocent people become casualties of conflict. That was the case on 17 July when Malaysian...

Considering the variable in crisis management

Crisis Shield

Jun 25, 20143 min read

Considering the variable in crisis management

This week marked the end of a three week inquiry into the Hazelwood Coal Mine fire. The fire in Victoria’s La Trobe Valley burned for 45...

Crisis communication and the importance of a coordinated media approach

Crisis Shield

Jun 2, 20143 min read

Crisis communication and the importance of a coordinated media approach

On Friday, 23 May, in what is unfortunately becoming more and more common, the world was devastated by the news of another shooting near...

Crisis Shield

May 4, 20143 min read

The value of crisis simulations

“Hope for the best, prepare for the worst.” That’s the advice that many of us have given or taken in our own lives. It’s that cautious...

Crisis communication in a personal tragedy

Crisis Shield

Apr 5, 20143 min read

Crisis communication in a personal tragedy

This week, regardless of their team allegiances, rugby fans are uniting in their concern for Alex McKinnon. The 22-year-old player for...

Crisis communications and resilience: what's next for Malaysia Airlines?

Crisis Shield

Mar 26, 20143 min read

Crisis communications and resilience: what's next for Malaysia Airlines?

Two weeks ago, we discussed Malaysia Airlines’ response to family and the media following news of a flight going missing en route from...

Crisis Shield

May 10, 20123 min read

PR crisis threatens News Corp

The PR crisis engulfing Rupert Murdoch and News Corporation has come to a head in recent days as the Leveson Inquiry flexes its muscles. ...

Crisis Shield

May 3, 20123 min read

ALP crisis over to you crisis expert

Leadership crisis, brand crisis, identity crisis…what can Labor do now to shore-up its future? As specialists incrisis communications,...

Crisis Shield

Apr 26, 20124 min read

Get Crisis Ready!

Are you crisis ready? Does your organisation have a crisis management plan and a crisis communication plan? Consider scenarios...

Public Relations can't fix everything so find another way

Crisis Shield

Apr 17, 20123 min read

Public Relations can't fix everything so find another way

Sometimes work in public relations doesn’t achieve the desired results for a company, despite a solid strategy and an appealing campaign....

Crisis Shield

Apr 12, 20124 min read

Define your corporate voice with social media policy

In last week’s blog post How do Strategic planning, Social Media Policy and the Recruitment Process interlink?, we made the point that...

Crisis Shield

Apr 2, 20123 min read

Strategic advice on social media policy

Experienced public relations professionals know that the most successful crisis management technique is to avoid a crisis altogether. ...

KONY2012: Propaganda, public relations and social media sensation

Crisis Shield

Mar 26, 20123 min read

KONY2012: Propaganda, public relations and social media sensation

Earlier this month the online world was privy to a viral social media phenomenon in the form of Kony 2012(www.youtube.com/watch?v=Y4MnpzG...

Measuring the success of public relations strategically

Crisis Shield

Mar 22, 20123 min read

Measuring the success of public relations strategically

Anyone who is serious about their work in public relations knows that measurement is a crucial part of strategic communications. Public...

How will digital news pay walls affect your public relations plan?

Crisis Shield

Mar 20, 20122 min read

How will digital news pay walls affect your public relations plan?

To deliver resilient public relations, communications strategy needs to demonstrate flexibility and competent response to foreseeable...

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