Crisis Shield
Adopting QR codes in communications strategy
QR Codes are largely a retailer’s marketing tool but Briggs Communications sees an opportunity to adopt QR Codes in communications...
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Crisis Shield
Mar 1, 20122 min read
Public Relations staff challenged by Labor Government leadership crisis
The Prime Minister’s public relations staff have worked hard for their money over the last two weeks, with the arduous Labor leadership...
Crisis Shield
Feb 27, 20122 min read
Social Media in crisis communications
In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in...
Crisis Shield
Feb 13, 20122 min read
A Public Relations crisis threatens meat industry
The truth comes out in the end, as Elvis Presley so astutely observed: “Truth is like the sun. You can shut it out for a time, but it...
Crisis Shield
Feb 6, 20123 min read
Making communications strategy effective for your organisation
Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the...
Crisis Shield
Feb 5, 20122 min read
Caution in communications: the Tent Embassy strikes back
You probably noticed that Australia Day 2012 proffered more for the media than the standard scenes of revelry involving barbeques, beers,...
Crisis Shield
Jan 23, 20123 min read
The importance of a brand; whether it's an individual or organisation
The City of Melbourne is a great place, especially in summer. The Australian Open kicked off last week and has already hosted some...
Crisis Shield
Jan 19, 20122 min read
A world of crisis - what is the role of PR?
In 1865 Abraham Lincoln said, “We live in the midst of alarms, anxiety beclouds the future; we expect some new disaster with each...
Crisis Shield
Dec 20, 20111 min read
Crisis Communications - 5 key messages
There are five key messages you can adopt at anytime, in any location, for any crisis. These messages will provide you with an immediate...
Crisis Shield
Dec 6, 20113 min read
A Simple Plan Wye River Community Volunteers
From a humble beginning, an award winning fire safety strategy was developed and implemented. On Thursday 1 December 2011, Wye River...
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